Rebel Ideas: The Power of Diverse Thinking

Book “Rebel Ideas” by Matthew Syed — May 11, 2021

Book formats

  • Hardcover No offers

Book short specifications

Author
Pages
288
Publisher
Flatiron Books
Language
english
Release date
May 11, 2021
ISBN
978-1-250-76992-3
GTIN
9781250769923

About

Ideas are everywhere, but those with the greatest problem-solving, business-transforming, and life-changing potential are often hard to identify. Even when we recognize good ideas, applying them to everyday obstacles — whether in the workplace, our homes, or our civic institutions — can seem insurmountable. According to Matthew Syed, it doesn't have to be this way.

In Rebel Ideas, Syed argues that our brainpower as individuals isn't enough. To tackle problems from climate change to economic decline, we'll need to employ the power of "cognitive diversity." Drawing on psychology, genetics, and beyond, Syed uses real-world scenarios including the failings of the CIA before 9/11 and a communication disaster at the peak of Mount Everest to introduce us to the true power of thinking differently.

Rebel Ideas will strengthen any kind of team, while including advice on how, as individuals, we can embrace the potential of an "outsider mind-set" as our greatest asset.

Matthew Syed is the Sunday Times bestselling author of Black Box Thinking, Bounce, and The Greatest. He writes an award-winning newspaper column in The Times and is the host of the hugely successful BBC podcast Flintoff, Savage and the Ping Pong Guy.

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